Ditching The Niche

Ditching The Niche

It’s a sloooow creep back up to the mic. My head more focused on each step than what is right in front of me.

Looking down as my toes lift and fall back onto the cool tiled floor.

Finally, I have arrived to the place my feet set out to take me a lifetime ago.

And so, I raise my chin from my neck and clear my throat.

*Tap* *Tap*

Is this thing on?

You may be wondering where I have been. Then again, maybe you haven’t at all. Blogs are a dime a dozen and there’s definitely no shortage of moms talking about mom stuff on the internet.

Still, this space has been my diary for over five years and suddenly I just abandoned it—or so it may seem.

Truth is, I have been spending a substantial amount of time deciding what I want my voice to sound like in the sea of internet sound.

Everybody tells you that you absolutely need a niche to be successful.

Narrow in on your niche!

Focus on your niche!

Don’t post outside of your niche!

These tips all come from incredibly successful bloggers, so there is obviously proof of the pudding. And yet, every time I would find myself trying to “grow my account” by narrowing in, I felt trapped.

One of the reasons I fell in love with writing as a kid was because there are no limits to it. Stories can take us into someone’s backyard for a DIY tutorial, on a grand road trip through all 50 states, to their traumatic hospital stay, and everything in between. We can create anything we can imagine in our minds through words—be it a unicorn that only eats rainbow bagels or a penguin who becomes the first animal Olympic gold medalist.

When I try and pretend to be only one piece of myself for the sake of a niche, I find myself unable to write here. And when I’m unable to write, my blog goes dark for almost three whole months.

So I have been working on fulfilling all parts of my soul—niche be damned.

For the last 10 weeks I have been diligently working on an ebook that I cannot wait to share with you guys, as well as revamping this site to reflect who I truly am, instead of who society wants me to be.

So here is a brief look at who I am, so that you have a better idea of what to expect out of this space from here on out.

15 Things That Matter To Me

  1. My husband
  2. My kids/the trials and triumphs that come with them
  3. Fitness
  4. Healthy eating
  5. Intimacy
  6. Writing
  7. My company, Mama Love Collective
  8. The gut-wrenching moments in life that define us
  9. Helping others
  10. Celebratory moments
  11. Creating printables
  12. Throwing parties
  13. Traveling
  14. The occasional DIY
  15. Attempting to make this world a better place

If these things appeal to you, then you’re in luck! Because that is precisely the direction this page is taking. Some of these things have long been discussed here and some have never been, so I’m looking forward to fusing everything together.

I hope you’ll continue to join me on this journey and I would LOVE to hear what you’re most excited about reading more of, so make sure to comment and let me know!


  1. randee derosa nelson on July 11, 2017 at 9:26 pm

    Honey you’ve had your niche all along and that is; being open, vulnerable, witty, generous with your thoughts and words, truthful and insightful. Your niche is you and who you are and what you embody. I don’t have children but I always look forward to reading your posts they teach me and make me question my own actions in a positive way, they inspire me and they always make me feel closer to you my friend because i know they are tyne words from your heart. Your niche has been there this whole time it’s been you and that’s why you’re so successful.

    • Andi on July 12, 2017 at 2:06 am

      Oh how I love you, my dear friend. Thank you for this incredibly encouraging comment. Sometimes I wonder if what I’m doing makes a difference since its so against the grain, and this was exactly what I needed to read today. I love you <3

  2. Amanda on July 12, 2017 at 4:23 am

    I have been in the exact same rut with my personal blog, so I find this so refreshing. By all means, my blog *should * be 3 separate ones if I were to try to “focus” it. But I don’t want to compartmentalize myself. People are unique jumbles; multi faceted. I respect bloggers who can focus their voice on a single subject or theme, but I just can’t do it. It wouldn’t be a true representation of me, and then what’s the point?

    It’s hard to make the choice to go against the grain, but good for you for doing it anyways. Your voice and story are unique and purposeful and beautiful and you don’t need to change it in order to fit in.

Leave a Comment